Jeffreys Bay slated as the next stop of the Billabong Pro

ENCINITAS, CA- The second stop of this years’ Nixon WTA (Winner-Takes-All) will be held at The Billabong Pro Jeffreys Bay, July 14-24. As one of the favored venues for the WCT, Jeffreys Bay has the potential to generate high heat scores due to the nature of the wave, making it favorable for riders to showcase everything from barrels to multi-dimensional maneuvers.

The surfer with the highest heat score during the 10-day event will be deemed the WTA winner for the stop. From the trials to the finals, each wave is considered during the judging process, making each heat a contest of its own.

Now in its fifth consecutive year, The Nixon WTA is a winner-takes-all event along four stops of the 2011 ASP (Association of Surfing Professionals) World Tour. Challenges in this years’ Nixon WTA included Biggest Air (Rio de Janeiro, Brazil) won by Josh Kerr, with future stops to include Highest Heat Score (Jeffreys Bay, South Africa), Heaviest Wave (Teahupoo, Tahiti), and Triple Crown Winner (Oahu, Hawaii). One winner in each category at each location will be awarded a Nixon watch valued at over $10,000 USD. This years’ Jeffreys Bay watch will feature a custom engraved caseback, a Swiss tide movement, 60 black diamonds around the bezel, four decorative emeralds on the dial, 24 emeralds on the hands for hour indices, all finished off with an applied South African flag with country colors on the hands, making it truly exclusive and unique.

Stops and challenges in The 2011 Nixon WTA will include:

- Rio de Janeiro, Brazil for Biggest Air May 11-22, 2011
- Jeffreys Bay, South Africa for Highest Heat Score July 14-24, 2011
- Teahupoo, Tahiti for Heaviest Wave August 20-31, 2011
- Oahu, Hawaii for the Triple Crown Winner December 8-20, 2011

Honor Roll

Rio, Brazil - Biggest Air

2011 - Josh Kerr

Jeffreys Bay - Highest Heat Score

2007 - Kelly Slater
2008 - Taylor Knox
2009 - Dane Reynolds
2010 - Taj Burrow
2011 - ?

Tahiti - Heaviest Wave

2007 - Ryan Hipwood
2008 - Manoa Drollet
2009 - Bobby Martinez
2010 - Kamalei Alexander
2011 - ?

Mundaka - Longest Tube

2008 - Joel Parkinson
2009 - Bobby Martinez

Pipeline - Triple Crown Winner

2007 - Bede Durbidge
2008 - Joel Parkinson
2009 - Joel Parkinson
2010 - Joel Parkinson
2011 - ?

All watches awarded are unique in design and feature a custom engraved caseback, a Swiss movement, 60 blue sapphires set in the bezel, 4 decorative black diamonds on the dial as well as 24 black diamond on each of the indices. The crown has a set 6-millimeter blue sapphire as well as custom dial color detailing. The Rio WTA watch will also feature an applied Brazilian flag on the dial.  

Video content of each of the WTA stops and winners will be available to view on 

About the Nixon WTA

Now in its fifth consecutive year, The Nixon WTA is a winner-takes-all event which awards custom, limited edition Nixon timepieces at four stops along the ASP World Tour. The four WTA challenges include: biggest air in Rio de Janeiro, Brazil, in May, the highest heat score in Jeffreys Bay, South Africa, in July; heaviest wave at Teahupoo, Tahiti, in August; and the overall Triple Crown winner on the North Shore of Oahu in December. The WTA celebrates an achievement in the contest that may have otherwise gone forgotten. The WTA makes sure to capture and reward a special moment in the event that usually coincides with the events best conditions.

About Nixon

Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 45 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods and custom headphones.